12
Jul

This blog has moved to blog.dinogane.com  

Posted by Dino

This blog has moved to blog.dinogane.com

04
Jul

Week 3 of 13: Hypothesis Testing  

Posted by Dino in

Until you test the hypothesizes on which your business plan is based, you don’t know how crazy these hypothesizes really are.
This week, I managed to finally get some interviews with consumers completed. These were the interviews that I had set up during last week’s emails and phone calls. Speaking to both researchers in industry and in academia, it was a whirlwind week. I laid out my hypothesizes for these consumers, the ultimate judges of my proposition. How did they respond?

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27
Jun

Week 2 of 13: All the worst jobs  

Posted by Dino in

"At least we don't have to do the cleaning," says one of the interns.
While doing various jobs in the eight year period before business school, I would sometimes come across other people doing other jobs - jobs I would deem "worse" than my own. I would be grateful that I was not one of those people doing those jobs. Yet, this week I have been doing those very same "worse" jobs - and learning a lot.

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20
Jun

Week 1 of 13: Starting Up  

Posted by Dino in

My startup is incubated on the top (attic) floor of Fisk Hall, the home of Northwestern's Medill School of Journalism.
"I never thought any of this equipment would see use again," says one of the staff members at Northwestern's Media Management Center. Pulling out computers from the basement of Fisk Hall, we are literally dusting off old equipment and piecing together what we can to get ourselves set up for the thirteen weeks we have of the Summer. Thirteen weeks is all we have to develop and prove a business model that will generate revenue. Thankfully, we are building on work already completed during my first year at Kellogg.

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30
Mar

What lies behind the Business Plan  

Posted by Dino in

Spring quarter has started at business school, which means it is business plan season.
Business plan competitions with strange acronyms are flocking from every corner, from RBPC to NUVC. For someone like me, who is starting a business from business school, these competitions are great motivators and milestones for writing and rewriting my business plan.

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14
Mar

A lesson in winning resources  

Posted by Dino in

08
Mar

A few good mentors  

Posted by Dino in

I've managed to assemble a few good mentors to help me develop my business.
Several people have asked me how it came to be that I'm now working with these mentors. The answer to this question comes from MORS430 - a course that all Kellogg students complete during pre-term. We are taught that we should "seek advice" from people who can help us. When seeking this advice, we must demonstrate likability and competence.

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