I started creating my online accounts today for my MBA applications. They all seem to use ApplyYourself these days. I created the first account, then the second one... but when I got to the third, it said I already had an account and whether I wanted a reminder?! I opt for yes and hey presto - it turns out the logins I created before can be used for any school. So I only need one account?
Interestingly, Kellogg seem to have a new website (the old one looked more like this) and there is an initial suggestion that they don't / won't be using ApplyYourself, as evidenced by the login screen. and the EMBA application.
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